Meta’s 6 Campaign Objectives:
A Simple Guide for 2024

Meta has cleaned up their Ads Manager and replaced the long list of objectives with a simpler set of six. If you’ve ever felt confused about which objective to choose or worried you might pick the wrong one, this update makes your life easier.

These six objectives cover everything from awareness to sales. Once you understand what each one actually does, planning a campaign becomes much clearer.

Let’s walk through each one in plain language.